Direct Marketing Part-2

In This Article we are going to see DIRECT MARKETING PART -2

Monetization of Content Marketing

The different ways in which the contents can be effectively monetized are outlined as follows.

Monetization

First Free, then Gamble

• One of the effective strategies that is undertaken by the content marketers is to focus on the generation of free contents at the initial stage and subsequently gamble for gaining an effective revenue associated to such. 

• Generation of free contents at the initial stage actively helps in gaining a larger viewership base and thereby contributes in popularizing the website and SEO Article.

Direct Selling Approach

• The Direct Selling approach gains significance associated with the development of e-commerce platforms for transacting online regarding the sales of goods and services is considered feasible in that the same helps in monetizing on the viral product/service contents. 

• Netflix suffered from needed growth regarding the selling of viral contents in that the same content is available over other video-sharing platforms like YouTube either for free or for rent.

Direct Selling Approach

Metered Paywall Approach

• Metered Paywall is identified as an effective approach for monetization of digital contents. 

• where for a certain period the content is rendered free to be viewed by the visitors following which the viewers to the same are asked to register themselves for package or rather subscribe to the site. 

• The same not only helps in enhancing monetization for the website but also helps in attracting considerable amount of subscriptions.

Affiliate Linking Programs

• Affiliate Linking is considered as an effective strategy that is pursued by e-commerce sites like Amazon that focus on generating referral rewards owing to driving sales based on the employment of the e-commerce platform. 

Affiliate Linking

• The monetization approach ideally focuses on generating needed value to those that focus on providing reviews in a detailed fashion about the products and services available on Amazon and also in terms of accompanying links that contribute in crediting the ones involved in affiliating for any subsequent sale.

Carrying out an Advertisement Campaign

• Digital Marketers focus on not earning revenue from visitors or customers to the site. Rather, they focus on generating revenue in terms of encouraging advertisers to post ads on their platform.

Application of Social Media in Content Marketing

Content Marketing

Overview

• Social Media platforms like Facebook, Twitter along with the development of blogs are observed to hold a dominating position associated to the marketing of contents along the digital platform. 

• The application of social networking platforms ideally contributes in the generation of effective benefits to the content marketers. The benefits are outlined as follows:

It contributes in enhancing an effective target audience for the contents.

• It also contributes in generating greater awareness about the product/service brand in the larger market. 

• The application of social media marketing platforms also contributes in both identifying and also attracting potential customers for the content marketing campaigns.

 

It thereby helps in driving potential amount of web traffic.

• It ideally helps in generating needed conversions regarding the viewing of the contents generated and thereby in carrying out purchases of products and services from the concerned websites and thus helps in accruing sales revenue.

Aligning of Content and Social Marketing Objectives

• The alignment of the objectives associated with content and social marketing can be carried out in the following fashion

• Different sets of objectives like business and social objectives like that of conversions and flow of web traffic on one hand and growth in the quantity of followers and also the engagement rate on the one hand respectively need to be identified. 

• Along with objectives the primary and also the secondary goals for engaging the content and social media content also need to be rightly identified. 

• Along with the above factors an effective time frame is needed to be noted for accomplishing the identified objectives and goals.

• Further, assignment of specific goals is needed to be identified along different stages of the funnel. 

• The business goals associated to the top part of the funnel are identified as building of brand awareness, expanding on the level of the target audiences, carrying out effective conversations with the follower groups and also in driving potential web traffic for viewing and reading of web traffic. 

• The business goals associated at the bottom part of the funnel are identified as driving of potential leads and also in influencing the growth of deals.

• Finally, the identification of the different platforms is needed to be made that ideally help in achieving the goals along the different stages. 

• The goals at the first and second part of the funnel are ideally focused on being integrated with different social media platforms like Twitter, Facebook, LinkedIn and Instagram in that the same is taken to generate increased brand awareness and also drive viewer engagement.

•  Regarding, the goals at the bottom of the funnel concerning Calls-to-Action, the application of social media platforms like Twitter, Facebook and LinkedIn are focused on being undertaken for meeting of the underlined goals and objectives. The same is illustrated below

Aligning of Business and Social Objectives

KPIs associated to different stages

KPIs associated with the Awareness Stage

The KPIs associated to the awareness stage are identified as:

Impressions

• Impressions are identified as the total numbers of times that visitors tend to view the different types of contents and thereby in sharing the same over the same or other platforms.

•  Higher numbers of impressions reflect the increase in contact of visitors to the content generated.

Impression

Reach

• Reach denotes the total numbers of unique accounts that have gained access to the contents.

•  Higher number of reaches reflects that the content is ideally optimized for sharing along diverse platforms .

KPIs associated with the ‘Traffic + Engagement’ Stage

The KPIs associated with the ‘Traffic + Engagement’ Stage are identified as follows:

Website Clicks

• The number of clicks received by the website is estimated here.

Likes

• Likes denote the total numbers of likes that have been received by the content generated along the social media platform.

Shares

• Shares denote the numbers of times the web content is shared by visitors along their profiles and also that of the profiles of their friends and other members associated to their communities and also along different groups. 

• The growth of shares denotes the growth of reach regarding the different contents.

Comments

• Comments denote the total numbers of comments received alongside the different contents.

Page views

• Page views is associated with the total numbers of pages clicked by visitors associated to a particular website and within a set time frame.

Sessions

• Sessions denote the total numbers of interactions that are carried out associated to a website and within an effective period.

Followers

• Followers denote the total number of individuals that tend to follow the set network or content .

Traffic + Engagement

KPIs associated to the Actions Stage

• The different KPIs associated to the Actions Stage associate with the different ‘Calls-to-Actions’ that are undertaken by the visitors.

• Signups on Blogs and Websites Signups regarding Newsletters

• Visiting different Product Pages

Promotional Strategies for Content Marketing

Overview

• Promotion holds an effective position associated with enhancing the awareness about the Content Marketing Campaign among the target users. 

• Different types of promotional strategies can be undertaken either singly or in a combination for the fulfillment of the marketing objectives.

Promotional Strategies

Developing an Effective Email Campaign

• An email campaign can be carried out in terms of sending emails to individuals in the email list for viewing the content generated. Further, different calls-to-actions can also be encouraged to be undertaken thereof by the email recipients.

Engaging with Communities along Social Media Network Platforms

• The Content Marketers can effectively focus on engaging with community members involved along different social networking platforms like Facebook, Twitter, Pinterest, LinkedIn and likewise. It ideally helps in both posting and sharing of contents along the concerned platforms.

Generation of Paid Ads

• Different types of paid platforms like Facebook, Reddit Ads, StumbleUpon and also Out brain can be extensively used by the Content Marketers for publication of advertisements associated to the carrying out of the Content Marketing campaign .

Effective and Less Effective Content Marketing Strategies

Effective Content Marketing Strategies

Content Marketing

Guest Posting

• Guest Posting is also identified as Guest Blogging such that it encompasses the act of writing content on another individual’s blog or on another website. 

• Guest Posting activities are carried out for attracting web traffic to the concerned websites, enhance the credibility of the brand and for enhancing needed awareness about the brand and also for development of relationships with peers involved in the industry .

SEO

• SEO or Search Engine Optimization acts as an effective strategy that is centered with researching for the right type of keywords that ideally match the search queries and thereby incorporating the keywords in the article for helping the web page earn top positions along the search result pages .

SEO

Developing Social Media Presence

• Development of social media presence is associated with the sharing of contents along the different social media platforms like Facebook, Twitter, LinkedIn, and Pinterest among-st others. 

• The sharing of contents along the social networks rightly helps in enabling increased viewership, sharing of contents and also driving potential likes and comments. 

• The same contributes in enhancing the level of user engagement .

Social Media

Employing RSS Feeds

• Employment of RSS Feeds ideally helps the interested visitors to the website for gaining access to updated contents generated by a company along its website, blog and also in other social media networks.

Attracting of Thematic Links

• Attracting of Thematic Links is identified as an effective Content Marketing strategy where links of websites or blogs containing the same type of information compared to the original site are employed by the Content Marketers for driving web traffic.

Less Effective Content Marketing Strategies

Content Marketing Strategies

Article Writing

• Article Writing is associated to the development of Blog Articles for elucidating on information posted along the website. 

• The Blogs are also developed based on use of keywords and encourage interaction with prospective visitors.

Advertising

• Advertising is considered as an ineffective strategy in that the same denotes advertising on paid media platforms like Facebook and Reddit for the Content Marketing activities.

Commenting

• Sharing of links along comments and also based on commenting along various posts is considered as an ineffective strategy for it fails to attract considerable web traffic.

Joining Forums

• Joining of Forums is identified as a secondary strategy in that though it involves and enhances interaction with community members however the same fails in generating needed awareness about the content developed .

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Direct Marketing Part-1